Beneficial and restoring the hair from the inside out

In the name of beauty, every woman makes daily efforts, which, apart from a momentary attractive result, can have a negative impact in the long term. An example of this is hair. We process it on daily basis - dye, curl, straighten, dry etc. It may look great for the moment while we have the hairstyle we want, but all those thermal and chemical treatments on the hair are almost certainly going to be extremely negative in the long run. The hair becomes dry, limp, the structure of the hair is destroyed, the ends break, and hair loss may occur.

In order to avoid such harmful effects on the hair, we need to take special care of it and select the ingredients of the products we use in harmony with its specific needs. Human hair is a fiber made up of dead cells, water, lipids, pigments, trace elements and above all – proteins. Various studies have proven over 300 proteins in human hair. This fact alone shows that protein is extremely important for hair structure and its additional supply is beneficial and restorative. Therefore, eating protein-rich foods is one of the effective ways to stimulate hair growth, preserving its volume and structure. But it is not the only one. Local use of vegetable proteins on the hair helps to improve its condition and will strengthen its structure from the inside out.

Soy protein

Soy is known to help increase hair density, improve texture, strengthen and repair damaged hair. Given the composition of the hair, soy can only be beneficial, as it has a high concentration of proteins. Soy protein helps reduce frizz and adds shine to hair.

Corn protein

Hydrolyzed corn protein makes hair easier to comb, leaving it feeling soft and silky. It hydrates the hair from root to tip, helping to maintain its natural structure. Corn has the ability to strengthen hair follicles, thanks to the antioxidant effect of vitamin C, which generates the production of collagen, keeping the hair moisturized, nourished and making it shine. On the other hand, thanks to its antioxidant action, corn also prevents cell damage by trapping free radicals, thus preventing premature aging, dryness and hair loss.

Wheat protein

While wheat (and especially gluten) has been heavily shunned in dietary circles, wheat protein is steadily gaining popularity as an ingredient in strengthening shampoos and conditioners. Wheat protein is a strong hydrator and extremely hair strengthening. Some of the main benefits of wheat are that it prevents breakage and adds shine to the hair. Wheat protein is extremely useful for ladies with curly, dry, colored or damaged hair. It is also useful for those with thinning hair.

You can feel the benefits of a complex of these vegetable proteins in the new HAIR VEGE SALAD masks! The well-known formulas with garlic for hair loss; argan and rose for exhausted hair; olive for dry and treated hair; cocoa and rose for strong and lively hair; we improved by adding vegetable proteins and keratin for even more impressive and fast results. Choose the mask according to your needs and get irresistibly shiny and healthy hair!